David Bell has joined YouBeauty’s board of directors.

YouBeauty is a leading digital media platform in personalization, innovation and micro-targeting within the beauty and wellness space.

Bell is theformer CEO of Interpublic Group, True North Communications, Bozell Worldwide and Knox Reeves, and is a recent advisor to Google and AOL. He was elected to the Advertising Hall of Fame in March 2007.

“David is one of the preeminent thinkers in digital branding and strategy. In an industry that is experiencing massive transformation his comprehensive perspective on how any advertising driven business will remain relevant will be critical to us,” said Steven Lindseth, YouBeauty co-founder.

“I have a passion for innovation in connecting brands and consumers, and YouBeauty’s unique content driven data and personalization model can connect with consumers in one on one conversations across a spectrum of premium engagement tools. The experience they are creating is one of a kind, and most of all, the opportunity to create a sustainable brand position is really exciting to me,” said Bell.